Small Loans Australia :: News
SHARE

Share this news item!

AMP's Transition Showcases Adviser-Centric Rebranding Strategy

AMP's Transition Showcases Adviser-Centric Rebranding Strategy

AMP's Transition Showcases Adviser-Centric Rebranding Strategy?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

AMP is undergoing a significant transformation, with a forthcoming rebrand of AMP Advice and AMP Financial Planning.
Spearheaded by Matt Lawler, now CEO of what is tentatively called NewCo, this transition includes working closely with advisers to ensure their voices are essential in shaping the future of the brand.
"This process is set to be particularly democratic," said Lawler, highlighting the collaborative approach.

The rebranding, slated for announcement in the first quarter of next year, coincides with AMP's $10.2 million transaction of its licensee arm to Entireti-one of the pivotal moves stemming from the agreement. Lawler indicated that although 'NewCo' is a working title, the new brand must differentiate itself as AMP's identity shifts.

This transition encompasses more than a name change. In addition to AMP Financial Planning, NewCo will house Charter Financial Planning, Hillross, and Jigsaw-expanding the company’s network within the financial landscape. Besides, AMP's strategic sale aligns with its broader vision to enhance intra-fund advice capabilities for super fund members while retaining a core team of salaried planners.

The change follows AMP's sale of minority stakes in 16 advisory practices to AZ NGA for $82.5 million, as reported in _Professional Planner_. However, recorded separation and transition costs have arisen to a $36 million accounting loss, $6 million more than initially projected, significantly impacting the firm's 2024 financial results expected in February.

As part of its strategy, AMP plans to gradually reduce its 30% equity in NewCo by selling shares to advisers and management. AMP's CEO, Alexis George remarked, "We've been clear about offering the first 10 percent to advisers," indicating that engagement with the adviser community is not only pivotal but prioritized. "The sustainability of the entity will dictate this allocation," she added, demonstrating a clear focus on long-term stability.

A major aim during this transition is to minimize disruptions for advisers as the transfer to Entireti unfolds. George emphasized the importance of "making it easy for the advisers because they don’t want to be distracted from their real jobs," underscoring the effort to maintain seamless services.

The foundation of this advisor-centric approach involves active adviser participation throughout the eventful journey. "We’ve conducted several roundtables, thoroughly explored all options, and sought adviser input on their expectations," Lawler noted, emphasizing the consultative nature of the process.

This extensive collaboration between AMP and Entireti has showcased efficient teamwork and expedited operational progress, as evidenced by the quick turnaround from announcement to near completion. George paid tribute to this efficiency, saying, "Delivering before year’s end was pivotal; it reflects our commitment to partnership while working toward mutual success."

Adding to this sentiment, Lawler remarked, "Announcing on August 8 and now nearing completion speaks volumes about the collective effort. We’ve not only set a defined path forward but also crafted a clear vision for everyone involved."

Entireti's confirmed leadership team will feature Neil Younger at the helm as group CEO and managing director, along with Glen Castensen as COO and CFO, Daniela Mascarello heading Group Risk, Matt Brown leading Fortnum and Personal Financial Services, and Lawler operating NewCo. Their united leadership promises to steer this freshly minted entity into a prosperous future.

Published:Tuesday, 3rd Dec 2024
Author: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Finance News

ASIC's Alert to Payday Lenders: Upholding Consumer Protection Standards
ASIC's Alert to Payday Lenders: Upholding Consumer Protection Standards
22 Mar 2026: Paige Estritori
The Australian Securities and Investments Commission (ASIC) has recently issued a cautionary notice to payday lenders, highlighting potential breaches of consumer protection laws. This follows a comprehensive review indicating that certain lenders may not be adequately safeguarding borrowers, particularly those seeking small amount credit contracts. - read more
Rising Demand for Business Loans Among Australian SMEs
Rising Demand for Business Loans Among Australian SMEs
14 Mar 2026: Paige Estritori
The landscape of business financing in Australia is witnessing a notable shift, with small and medium-sized enterprises (SMEs) increasingly seeking substantial loans to fuel their growth ambitions. This rising demand is being met by non-bank lenders, who are offering more accessible and flexible funding solutions. - read more
Non-Bank Lenders' Rising Role in SME Financing
Non-Bank Lenders' Rising Role in SME Financing
14 Mar 2026: Paige Estritori
In the evolving landscape of small and medium-sized enterprise (SME) financing in Australia, a significant shift is underway. Brokers are increasingly directing their clients towards non-bank lenders, especially for loans under $500,000. This trend underscores a growing preference for faster decision-making and streamlined application processes, which are often hallmarks of non-bank institutions. - read more
SME Lending Surge Opens New Avenues for Brokers
SME Lending Surge Opens New Avenues for Brokers
14 Mar 2026: Paige Estritori
Australia's small and medium-sized enterprises (SMEs) are experiencing a period of robust growth, leading to an increased demand for financing solutions. This surge presents a lucrative opportunity for brokers to expand their revenue streams by partnering with non-bank lenders. - read more
Prospa Achieves $5 Billion Milestone in SME Lending
Prospa Achieves $5 Billion Milestone in SME Lending
06 Mar 2026: Paige Estritori
Prospa, a leading non-bank lender specialising in small and medium-sized enterprise (SME) financing, has recently surpassed $5 billion in total funding since its inception in 2012. This significant achievement underscores Prospa's commitment to supporting Australian SMEs by providing accessible and flexible loan options. - read more
Renown Lending Boosts SME Funding to $400 Million Nationwide
Renown Lending Boosts SME Funding to $400 Million Nationwide
06 Mar 2026: Paige Estritori
Renown Lending has announced a significant expansion of its funding pool, increasing it from $250 million to $400 million. This move aims to provide comprehensive financial support to small and medium-sized enterprises (SMEs) across all Australian states, addressing the growing demand for flexible and accessible business financing. - read more
RBA's February 2026 Rate Hike: What It Means for Borrowers
RBA's February 2026 Rate Hike: What It Means for Borrowers
26 Feb 2026: Paige Estritori
In a decisive move to address persistent inflation, the Reserve Bank of Australia (RBA) has raised the official cash rate by 25 basis points to 3.85% during its February 2026 meeting. This adjustment marks a significant shift in the monetary policy landscape, reflecting the central bank's commitment to curbing inflationary pressures that have been building over recent months. - read more
Inflation Eases to 3.4%: What This Means for Australian Borrowers
Inflation Eases to 3.4%: What This Means for Australian Borrowers
26 Feb 2026: Paige Estritori
Recent data from the Australian Bureau of Statistics reveals a decline in the annual inflation rate to 3.4% as of November 2025, down from 3.8% in October. This unexpected easing has led to speculation that the Reserve Bank of Australia (RBA) may delay further interest rate hikes, providing a reprieve for borrowers concerned about rising loan costs. - read more
NAB Predicts Dual Rate Hikes in 2026: Implications for Borrowers
NAB Predicts Dual Rate Hikes in 2026: Implications for Borrowers
26 Feb 2026: Paige Estritori
National Australia Bank (NAB) has revised its economic outlook, now anticipating two 25 basis point increases in the Reserve Bank of Australia's (RBA) cash rate during 2026. The bank forecasts these hikes to occur in February and May, potentially raising the cash rate to 4.10% by mid-year. This projection diverges from market expectations, which have largely assumed a prolonged period of rate stability. - read more


Personal Loans Articles

Budgeting Basics: How to Create a Stress-Free Financial Plan
Budgeting Basics: How to Create a Stress-Free Financial Plan
Budgeting is often seen as a restrictive practice, something that curtails fun and spontaneity. However, the truth is quite the contrary. Proper budgeting is a fundamental aspect of nurturing financial well-being. It's about understanding your income, controlling your spending, and ensuring that you prioritize saving and investing. A well-crafted budget can lead to a stress-free financial life by giving you a clear view of where your money is going and where you can potentially save. - read more
The Smart Borrower's Guide: Understanding Interest Rates on Small Loans
The Smart Borrower's Guide: Understanding Interest Rates on Small Loans
When it comes to borrowing money, whether it's for personal use or for your small business, understanding interest rates is paramount. An interest rate, simply put, is the cost you pay to borrow money. It's typically expressed as a percentage of the principal amount you're loaned. This fee is how lenders earn on the funds they lend and is a key component you should consider before signing a loan agreement. - read more
How to Boost Your Credit Score Before Applying for a Personal Loan
How to Boost Your Credit Score Before Applying for a Personal Loan
Your credit score is a numerical representation of your financial trustworthiness. Lenders use this score to assess the risk of lending you money. - read more
Debt Consolidation Strategies: How to Regain Control of Your Finances
Debt Consolidation Strategies: How to Regain Control of Your Finances
Debt can often feel like a formidable obstacle on the path to financial stability. Many individuals battle with various forms of debt, from high-interest credit cards to significant loans that seem to have an unyielding grip on their financial lives. Recognizing the challenges that debt presents is the critical first step towards regaining control of your personal finances. - read more
Why Having an Emergency Fund is Crucial for Your Financial Health
Why Having an Emergency Fund is Crucial for Your Financial Health
Imagine being hit with an unexpected expense like a car repair or medical bill. Without a financial buffer, such surprises can wreak havoc on your budget. This is where an emergency fund plays its heroic role. - read more
Creating a Financial Safety Net: Insurance and Savings Tips for Young Families
Creating a Financial Safety Net: Insurance and Savings Tips for Young Families
Welcome to our blog! For young families, securing your future often requires careful planning and prudent financial decisions. One of the most crucial steps you can take in this journey is creating a financial safety net. - read more
Bad Credit? Here's How You Can Still Get a Competitive Personal Loan
Bad Credit? Here's How You Can Still Get a Competitive Personal Loan
In the landscape of modern finance, credit scores can often feel like gatekeepers to our goals, barring or granting access to essential funding when we need it most. The truth is, debt is as common as it is complex, threading through the lives of many with silent tenacity. Understanding its prevalence is the first step in navigating the choppy financial waters it can create. - read more
Budgeting 101: How to Get a Personal Loan Despite Bad Credit
Budgeting 101: How to Get a Personal Loan Despite Bad Credit
Smart budgeting is the cornerstone of financial health. It helps you understand where your money is going and empowers you to make informed financial decisions. In Australia, like everywhere else, a well-managed budget can significantly improve your quality of life and financial stability. - read more
A Beginner's Guide to Personal Loans During Financial Hardship
A Beginner's Guide to Personal Loans During Financial Hardship
Welcome to our beginner's guide on personal loans during financial hardship. Navigating financial challenges can be overwhelming, but personal loans could serve as a viable solution. This article will cover what personal loans are, how they work, and why they might be beneficial during tough times. - read more


Need Help Finding a Loan?


All quotes are provided free and without obligation by a Specialist from our National Broker referral panel. See our Privacy Statement for more details.

All finance quotes are provided free (via our secure server) and without obligation.
We respect your privacy.

Knowledgebase
Certificate of Deposit (CD):
A savings certificate with a fixed maturity date and specified interest rate, typically higher than a standard savings account.


Quick Links: | Small Loans | Small Personal Loans | Small Business Loans | Quick Loans Under $10000 | Fast Cash Loans | Emergency Loans | Instant Approval Loans | Bad Credit Small Loans | Online Loans Under $10000 | Short Term Loans | Unsecured Loans