Small Loans Australia

... helping Australians to finance a better future

Small Loans Australia :: News

Share this news item!

AMP's Transition Showcases Adviser-Centric Rebranding Strategy

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

AMP is undergoing a significant transformation, with a forthcoming rebrand of AMP Advice and AMP Financial Planning.

Spearheaded by Matt Lawler, now CEO of what is tentatively called NewCo, this transition includes working closely with advisers to ensure their voices are essential in shaping the future of the brand.

"This process is set to be particularly democratic," said Lawler, highlighting the collaborative approach.

The rebranding, slated for announcement in the first quarter of next year, coincides with AMP's $10.2 million transaction of its licensee arm to Entireti-one of the pivotal moves stemming from the agreement. Lawler indicated that although 'NewCo' is a working title, the new brand must differentiate itself as AMP's identity shifts.

This transition encompasses more than a name change. In addition to AMP Financial Planning, NewCo will house Charter Financial Planning, Hillross, and Jigsaw-expanding the company’s network within the financial landscape. Besides, AMP's strategic sale aligns with its broader vision to enhance intra-fund advice capabilities for super fund members while retaining a core team of salaried planners.

The change follows AMP's sale of minority stakes in 16 advisory practices to AZ NGA for $82.5 million, as reported in _Professional Planner_. However, recorded separation and transition costs have arisen to a $36 million accounting loss, $6 million more than initially projected, significantly impacting the firm's 2024 financial results expected in February.

As part of its strategy, AMP plans to gradually reduce its 30% equity in NewCo by selling shares to advisers and management. AMP's CEO, Alexis George remarked, "We've been clear about offering the first 10 percent to advisers," indicating that engagement with the adviser community is not only pivotal but prioritized. "The sustainability of the entity will dictate this allocation," she added, demonstrating a clear focus on long-term stability.

A major aim during this transition is to minimize disruptions for advisers as the transfer to Entireti unfolds. George emphasized the importance of "making it easy for the advisers because they don’t want to be distracted from their real jobs," underscoring the effort to maintain seamless services.

The foundation of this advisor-centric approach involves active adviser participation throughout the eventful journey. "We’ve conducted several roundtables, thoroughly explored all options, and sought adviser input on their expectations," Lawler noted, emphasizing the consultative nature of the process.

This extensive collaboration between AMP and Entireti has showcased efficient teamwork and expedited operational progress, as evidenced by the quick turnaround from announcement to near completion. George paid tribute to this efficiency, saying, "Delivering before year’s end was pivotal; it reflects our commitment to partnership while working toward mutual success."

Adding to this sentiment, Lawler remarked, "Announcing on August 8 and now nearing completion speaks volumes about the collective effort. We’ve not only set a defined path forward but also crafted a clear vision for everyone involved."

Entireti's confirmed leadership team will feature Neil Younger at the helm as group CEO and managing director, along with Glen Castensen as COO and CFO, Daniela Mascarello heading Group Risk, Matt Brown leading Fortnum and Personal Financial Services, and Lawler operating NewCo. Their united leadership promises to steer this freshly minted entity into a prosperous future.

Published:Tuesday, 3rd Dec 2024
Author: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

Share this news item:

Finance News

Australian Home Loan Sizes Hit Record Highs in 2026

30 Mar 2026: Paige Estritori

Recent data indicates that Australian home loan sizes have reached unprecedented levels. For owner-occupiers, the average loan size has climbed to a record $736,259, marking a 6.1% increase month-on-month and a 10.5% rise compared to the previous year. First home buyers are also borrowing more, with the average loan reaching $607,624, up 8.5% from the previous month and 11.8% year-on-year. - read more

Australian Credit Card Spending Sees Significant Increase

30 Mar 2026: Paige Estritori

In December 2025, Australian credit card purchases reached a total of $38.7 billion, marking a 5.1% increase compared to the same period in the previous year. The number of transactions grew by 2.0% to 323.7 million, with the average spend per card reaching $3,151. - read more

ASIC's Alert to Payday Lenders: Upholding Consumer Protection Standards

22 Mar 2026: Paige Estritori

The Australian Securities and Investments Commission (ASIC) has recently issued a cautionary notice to payday lenders, highlighting potential breaches of consumer protection laws. This follows a comprehensive review indicating that certain lenders may not be adequately safeguarding borrowers, particularly those seeking small amount credit contracts. - read more

Rising Demand for Business Loans Among Australian SMEs

14 Mar 2026: Paige Estritori

The landscape of business financing in Australia is witnessing a notable shift, with small and medium-sized enterprises (SMEs) increasingly seeking substantial loans to fuel their growth ambitions. This rising demand is being met by non-bank lenders, who are offering more accessible and flexible funding solutions. - read more

Non-Bank Lenders' Rising Role in SME Financing

14 Mar 2026: Paige Estritori

In the evolving landscape of small and medium-sized enterprise (SME) financing in Australia, a significant shift is underway. Brokers are increasingly directing their clients towards non-bank lenders, especially for loans under $500,000. This trend underscores a growing preference for faster decision-making and streamlined application processes, which are often hallmarks of non-bank institutions. - read more

SME Lending Surge Opens New Avenues for Brokers

14 Mar 2026: Paige Estritori

Australia's small and medium-sized enterprises (SMEs) are experiencing a period of robust growth, leading to an increased demand for financing solutions. This surge presents a lucrative opportunity for brokers to expand their revenue streams by partnering with non-bank lenders. - read more

Prospa Achieves $5 Billion Milestone in SME Lending

06 Mar 2026: Paige Estritori

Prospa, a leading non-bank lender specialising in small and medium-sized enterprise (SME) financing, has recently surpassed $5 billion in total funding since its inception in 2012. This significant achievement underscores Prospa's commitment to supporting Australian SMEs by providing accessible and flexible loan options. - read more

Renown Lending Boosts SME Funding to $400 Million Nationwide

06 Mar 2026: Paige Estritori

Renown Lending has announced a significant expansion of its funding pool, increasing it from $250 million to $400 million. This move aims to provide comprehensive financial support to small and medium-sized enterprises (SMEs) across all Australian states, addressing the growing demand for flexible and accessible business financing. - read more

RBA's February 2026 Rate Hike: What It Means for Borrowers

26 Feb 2026: Paige Estritori

In a decisive move to address persistent inflation, the Reserve Bank of Australia (RBA) has raised the official cash rate by 25 basis points to 3.85% during its February 2026 meeting. This adjustment marks a significant shift in the monetary policy landscape, reflecting the central bank's commitment to curbing inflationary pressures that have been building over recent months. - read more

Click for more Finance News

Personal Loans Articles

Interest Rates for Small Loans: Breaking Down the Basics

Interest rates play a vital role when it comes to borrowing money. They determine how much extra you'll pay on top of the amount you've borrowed. - read more

The Smart Borrower's Guide: Understanding Interest Rates on Small Loans

When it comes to borrowing money, whether it's for personal use or for your small business, understanding interest rates is paramount. An interest rate, simply put, is the cost you pay to borrow money. It's typically expressed as a percentage of the principal amount you're loaned. This fee is how lenders earn on the funds they lend and is a key component you should consider before signing a loan agreement. - read more

Tips for Choosing the Right Type of Loan for Your Financial Situation

Loans can play a significant role in shaping our financial landscapes. For many Australians, they are vital tools for achieving milestones like buying a home, financing education, or starting a business. However, selecting the wrong type of loan can have a detrimental impact on your financial health, leaving you with unwanted debt and stress. - read more

Secured Versus Unsecured: Which Loan Option Aligns with Your Financial Goals?

The landscape of personal financing is broad and varied, particularly in the Australian market where individuals have access to an array of loan options. When considering lending, the fundamental distinction to comprehend is that between 'secured' and 'unsecured' loans. - read more

Creating a Financial Safety Net: Insurance and Savings Tips for Young Families

Welcome to our blog! For young families, securing your future often requires careful planning and prudent financial decisions. One of the most crucial steps you can take in this journey is creating a financial safety net. - read more

Bad Credit? No Problem! How to Get a Small Personal Loan Fast

Bad credit, often resulting from late payments, high debt levels, or other financial missteps, can feel like a major roadblock. It typically means that your credit score falls below a certain threshold and may reflect a history of financial challenges. - read more

Debt Consolidation Strategies: How to Regain Control of Your Finances

Debt can often feel like a formidable obstacle on the path to financial stability. Many individuals battle with various forms of debt, from high-interest credit cards to significant loans that seem to have an unyielding grip on their financial lives. Recognizing the challenges that debt presents is the critical first step towards regaining control of your personal finances. - read more

Understanding the Key Differences Between Secured and Unsecured Loans

In simple terms, a loan is an amount of money you borrow from a lender and agree to pay back over time, often with interest. Loans come in various forms and can be tailored to suit different needs, such as buying a home, financing a car, or consolidating debt. - read more

The Psychological Impact of Debt: Strategies for Stress Relief and Better Fiscal Health

It is no secret that the foundation of financial well-being is rooted in effective budgeting. In today's fast-paced world, where consumerism reigns, understanding how to manage one's finances has never been more crucial. Budgeting is not merely about restraining spending; it’s about creating a strategic plan that aligns with your financial goals and lifestyle. It allows individuals to gain control over their money, rather than letting their spending habits dictate their life course. - read more

Need Help Finding a Loan?

All finance quotes are provided free (via our secure server) and without obligation.
We respect your privacy.

Knowledgebase

Refinancing:
The process of obtaining a new mortgage to replace an existing one, often to secure a lower interest rate.

This website is owned and operated by Clark Family Pty Ltd (ACN 010 281 008) as Trustee for the Clark Family Trust (ABN 35 957 893 714), 43 Larch Street Tallebudgera QLD 4228. Clark Family Pty Ltd is an Authorised Representative (AR 1298860) of Unique Group Broker Services Pty Ltd (AFSL 509434) for financial product referrals and an Authorised Credit Representative (ACR 401491) of Saccasan Pty Ltd (ACL 386297). Check our licensing details on the ASIC registers: Clark Family Pty Ltd ACR, Clark Family Pty Ltd AR, Saccasan Pty Ltd, Unique Group Broker Services.

IMPORTANT: We do not provide financial product advice or credit assistance. We act solely as an introducer and refer enquiries to licensed third-party intermediaries, insurers, and lenders - with whom you can then deal directly. We may receive a fee or commission from these third parties in consideration for the referral. Before any action is taken to obtain a product or service referred to by this website, advice should be obtained (from either the third party to whom we refer you or from another qualified intermediary) as to the appropriateness of obtaining those products having regard to your objectives, financial situation and needs. Whilst we have our own process for validating the legitimacy of our referral partners, you should always verify the credentials of your financial adviser before proceeding with recommendations that they may present. Visit the ASIC website for further information.