Small Loans Australia :: News
SHARE

Share this news item!

AMP's Transition Showcases Adviser-Centric Rebranding Strategy

AMP's Transition Showcases Adviser-Centric Rebranding Strategy

AMP's Transition Showcases Adviser-Centric Rebranding Strategy?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

AMP is undergoing a significant transformation, with a forthcoming rebrand of AMP Advice and AMP Financial Planning.
Spearheaded by Matt Lawler, now CEO of what is tentatively called NewCo, this transition includes working closely with advisers to ensure their voices are essential in shaping the future of the brand.
"This process is set to be particularly democratic," said Lawler, highlighting the collaborative approach.

The rebranding, slated for announcement in the first quarter of next year, coincides with AMP's $10.2 million transaction of its licensee arm to Entireti-one of the pivotal moves stemming from the agreement. Lawler indicated that although 'NewCo' is a working title, the new brand must differentiate itself as AMP's identity shifts.

This transition encompasses more than a name change. In addition to AMP Financial Planning, NewCo will house Charter Financial Planning, Hillross, and Jigsaw-expanding the company’s network within the financial landscape. Besides, AMP's strategic sale aligns with its broader vision to enhance intra-fund advice capabilities for super fund members while retaining a core team of salaried planners.

The change follows AMP's sale of minority stakes in 16 advisory practices to AZ NGA for $82.5 million, as reported in _Professional Planner_. However, recorded separation and transition costs have arisen to a $36 million accounting loss, $6 million more than initially projected, significantly impacting the firm's 2024 financial results expected in February.

As part of its strategy, AMP plans to gradually reduce its 30% equity in NewCo by selling shares to advisers and management. AMP's CEO, Alexis George remarked, "We've been clear about offering the first 10 percent to advisers," indicating that engagement with the adviser community is not only pivotal but prioritized. "The sustainability of the entity will dictate this allocation," she added, demonstrating a clear focus on long-term stability.

A major aim during this transition is to minimize disruptions for advisers as the transfer to Entireti unfolds. George emphasized the importance of "making it easy for the advisers because they don’t want to be distracted from their real jobs," underscoring the effort to maintain seamless services.

The foundation of this advisor-centric approach involves active adviser participation throughout the eventful journey. "We’ve conducted several roundtables, thoroughly explored all options, and sought adviser input on their expectations," Lawler noted, emphasizing the consultative nature of the process.

This extensive collaboration between AMP and Entireti has showcased efficient teamwork and expedited operational progress, as evidenced by the quick turnaround from announcement to near completion. George paid tribute to this efficiency, saying, "Delivering before year’s end was pivotal; it reflects our commitment to partnership while working toward mutual success."

Adding to this sentiment, Lawler remarked, "Announcing on August 8 and now nearing completion speaks volumes about the collective effort. We’ve not only set a defined path forward but also crafted a clear vision for everyone involved."

Entireti's confirmed leadership team will feature Neil Younger at the helm as group CEO and managing director, along with Glen Castensen as COO and CFO, Daniela Mascarello heading Group Risk, Matt Brown leading Fortnum and Personal Financial Services, and Lawler operating NewCo. Their united leadership promises to steer this freshly minted entity into a prosperous future.

Published:Tuesday, 3rd Dec 2024
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Finance News

Interest-Free Loans Launched to Aid Small Businesses During Fuel Crisis
Interest-Free Loans Launched to Aid Small Businesses During Fuel Crisis
15 Apr 2026: Paige Estritori
In response to the escalating fuel crisis impacting small businesses across Australia, the federal government has unveiled a $1 billion interest-free loan program. This initiative, part of the National Reconstruction Fund's economic resilience program, is designed to provide immediate financial relief to sectors heavily affected by rising fuel costs, including freight, fuel, and fertiliser businesses. - read more
Specialist Lenders Extend Support to SMEs Amid Fuel Price Surge
Specialist Lenders Extend Support to SMEs Amid Fuel Price Surge
15 Apr 2026: Paige Estritori
As fuel prices continue to escalate, placing significant financial pressure on small and medium-sized enterprises (SMEs), specialist lenders such as Prospa and Judo Bank have stepped forward to offer tailored support solutions. These initiatives aim to assist businesses in managing cash flow challenges arising from increased operational costs. - read more
Government Accelerates $6.15 Billion in Business Support Amid Global Challenges
Government Accelerates $6.15 Billion in Business Support Amid Global Challenges
07 Apr 2026: Paige Estritori
The Australian government has announced the expedited release of $6.15 billion in concessional capital to support businesses grappling with global market disruptions. This initiative is part of the National Reconstruction Fund (NRF) and includes the Economic Resilience Program, the Net Zero Fund, and the Forestry Growth Fund. - read more
Australian Home Loan Sizes Hit Record Highs in 2026
Australian Home Loan Sizes Hit Record Highs in 2026
30 Mar 2026: Paige Estritori
Recent data indicates that Australian home loan sizes have reached unprecedented levels. For owner-occupiers, the average loan size has climbed to a record $736,259, marking a 6.1% increase month-on-month and a 10.5% rise compared to the previous year. First home buyers are also borrowing more, with the average loan reaching $607,624, up 8.5% from the previous month and 11.8% year-on-year. - read more
Australian Credit Card Spending Sees Significant Increase
Australian Credit Card Spending Sees Significant Increase
30 Mar 2026: Paige Estritori
In December 2025, Australian credit card purchases reached a total of $38.7 billion, marking a 5.1% increase compared to the same period in the previous year. The number of transactions grew by 2.0% to 323.7 million, with the average spend per card reaching $3,151. - read more
ASIC's Alert to Payday Lenders: Upholding Consumer Protection Standards
ASIC's Alert to Payday Lenders: Upholding Consumer Protection Standards
22 Mar 2026: Paige Estritori
The Australian Securities and Investments Commission (ASIC) has recently issued a cautionary notice to payday lenders, highlighting potential breaches of consumer protection laws. This follows a comprehensive review indicating that certain lenders may not be adequately safeguarding borrowers, particularly those seeking small amount credit contracts. - read more
Rising Demand for Business Loans Among Australian SMEs
Rising Demand for Business Loans Among Australian SMEs
14 Mar 2026: Paige Estritori
The landscape of business financing in Australia is witnessing a notable shift, with small and medium-sized enterprises (SMEs) increasingly seeking substantial loans to fuel their growth ambitions. This rising demand is being met by non-bank lenders, who are offering more accessible and flexible funding solutions. - read more
Non-Bank Lenders' Rising Role in SME Financing
Non-Bank Lenders' Rising Role in SME Financing
14 Mar 2026: Paige Estritori
In the evolving landscape of small and medium-sized enterprise (SME) financing in Australia, a significant shift is underway. Brokers are increasingly directing their clients towards non-bank lenders, especially for loans under $500,000. This trend underscores a growing preference for faster decision-making and streamlined application processes, which are often hallmarks of non-bank institutions. - read more
SME Lending Surge Opens New Avenues for Brokers
SME Lending Surge Opens New Avenues for Brokers
14 Mar 2026: Paige Estritori
Australia's small and medium-sized enterprises (SMEs) are experiencing a period of robust growth, leading to an increased demand for financing solutions. This surge presents a lucrative opportunity for brokers to expand their revenue streams by partnering with non-bank lenders. - read more


Personal Loans Articles

The Path to Financial Freedom: Effective Debt Management Tips
The Path to Financial Freedom: Effective Debt Management Tips
Financial freedom is the ability to live life without being burdened by the stress of money woes. Imagine having enough savings to cover emergencies, living comfortably without constant financial anxiety, and even planning for retirement confidently. This is the goal many Australians strive for – a peaceful and secure life that isn't dominated by worries about bills and debt. - read more
Secured Versus Unsecured: Which Loan Option Aligns with Your Financial Goals?
Secured Versus Unsecured: Which Loan Option Aligns with Your Financial Goals?
The landscape of personal financing is broad and varied, particularly in the Australian market where individuals have access to an array of loan options. When considering lending, the fundamental distinction to comprehend is that between 'secured' and 'unsecured' loans. - read more
Debt Consolidation Strategies: How to Regain Control of Your Finances
Debt Consolidation Strategies: How to Regain Control of Your Finances
Debt can often feel like a formidable obstacle on the path to financial stability. Many individuals battle with various forms of debt, from high-interest credit cards to significant loans that seem to have an unyielding grip on their financial lives. Recognizing the challenges that debt presents is the critical first step towards regaining control of your personal finances. - read more
Why Having an Emergency Fund is Crucial for Your Financial Health
Why Having an Emergency Fund is Crucial for Your Financial Health
Imagine being hit with an unexpected expense like a car repair or medical bill. Without a financial buffer, such surprises can wreak havoc on your budget. This is where an emergency fund plays its heroic role. - read more
Bad Credit? Here's How You Can Still Get a Competitive Personal Loan
Bad Credit? Here's How You Can Still Get a Competitive Personal Loan
In the landscape of modern finance, credit scores can often feel like gatekeepers to our goals, barring or granting access to essential funding when we need it most. The truth is, debt is as common as it is complex, threading through the lives of many with silent tenacity. Understanding its prevalence is the first step in navigating the choppy financial waters it can create. - read more
Smart Budgeting Tips to Improve Your Financial Health
Smart Budgeting Tips to Improve Your Financial Health
Smart budgeting is one of the most vital tools in maintaining and improving your financial health. It provides a clear picture of your financial situation, helping you make informed decisions about spending, saving, and borrowing. - read more
Avoiding Common Pitfalls in Personal Loan Utilization
Avoiding Common Pitfalls in Personal Loan Utilization
Personal loans can be a valuable financial tool when used wisely. They can help you cover unexpected expenses, consolidate debt, or even fund major purchases. However, it's crucial to understand the implications of taking out a personal loan, especially if you have bad credit. - read more
Tips for Choosing the Right Type of Loan for Your Financial Situation
Tips for Choosing the Right Type of Loan for Your Financial Situation
Loans can play a significant role in shaping our financial landscapes. For many Australians, they are vital tools for achieving milestones like buying a home, financing education, or starting a business. However, selecting the wrong type of loan can have a detrimental impact on your financial health, leaving you with unwanted debt and stress. - read more
Budgeting Basics: How to Create a Stress-Free Financial Plan
Budgeting Basics: How to Create a Stress-Free Financial Plan
Budgeting is often seen as a restrictive practice, something that curtails fun and spontaneity. However, the truth is quite the contrary. Proper budgeting is a fundamental aspect of nurturing financial well-being. It's about understanding your income, controlling your spending, and ensuring that you prioritize saving and investing. A well-crafted budget can lead to a stress-free financial life by giving you a clear view of where your money is going and where you can potentially save. - read more


Need Help Finding a Loan?


All quotes are provided obligation-free by a participating broker from our national referral partner network. We respect your Privacy.

All finance quotes are provided free (via our secure server) and without obligation.
We respect your privacy.

Knowledgebase
Interest Coverage Ratio:
A measure of a company's ability to make interest payments on its debt, calculated as EBIT divided by interest expense.


Quick Links: | Small Loans | Small Personal Loans | Small Business Loans | Quick Loans Under $10000 | Fast Cash Loans | Emergency Loans | Instant Approval Loans | Bad Credit Small Loans | Online Loans Under $10000 | Short Term Loans | Unsecured Loans